Notes from the Field: Made Up Words; Digital Jargonisms
web potato – the new couch potato digital natives – the kids who dont know what newspapers are or what linear TV is digital immigrants – old(er) ad execs who arrived on the island of digital, praying...
View ArticleHow Megan Fox got the equivalent of $50 million of Superbowl ad spending –...
godaddy superbowl ad spending led to sharp spikes in search volume every February for the last 5 years straight. Other advertisers who spent on Superbowl ads have similar lift in search volume from...
View ArticleTV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009
With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and...
View ArticleGuy Wins $1,000,000 For Pitching A Perfect Game…In A Videogame
Source: http://gizmodo.com/5532088/guy-wins-1000000-for-pitching-a-perfect-gamein-a-videogame The folks at 2K Sports offered $1 million to the first person to pitch a perfect game in Major League...
View ArticleSupercenters, E-commerce Will Gain CPG Dollar Share
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/gSjrzv-Kt6Q/ The mass supercenter and e-commerce retail formats will gain substantial CPG dollar share in the next five years, according...
View ArticleCompete Holiday Insights
Source: http://blog.compete.com/2011/11/04/compete-holiday-insights%e2%84%a2-2011/ With Halloween behind us, retailers are now full swing into the Holiday shopping season. And consumers aren’t too far...
View ArticleWhy Google Is The Grinch Who Stole Your Business
Source: http://www.businessinsider.com/the-grinch-who-stole-your-business-2011-12 It’s that time of year when we all reflect on the past, search our souls and determine what we want for the next year....
View ArticleThis Retailer Is Doing So Well It’s Opening Hundreds Of New Stores For The...
Source: http://www.businessinsider.com/dollar-general-retail-expansion-2012-1 Dollar stores are booming in a struggling economy, and one of the big boys of the industry is doing so well it’s planning...
View Article27k projects, almost $100 million in funding
Source: http://www.engadget.com/2012/01/11/kickstarter-details-the-year-that-was-27k-projects-almost-100/ Just how big a year was 2011 for Kickstarter? Very nearly a $100 million dollar year. That was...
View ArticleHulu’s 2011 Revenue Comes In At $420 Million (NWS, CMCSA, DIS)
Source: http://www.businessinsider.com/hulu-revenue-2012-1 Hulu CEO Jason Kilar just revealed some big numbers from 2011 on the company’s blog. The web video startup generated $420 million in revenue,...
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